Sadaf Sadeghi

Sadaf Sadeghi specialises in marketing, digital campaigns and content strategy. After studying textile engineering, she moved into marketing and data analysis. Her experience includes campaigns for major brands such as Digikala.

On Fuse, Sadeghi discusses trend cycles, the attention economy, and the mechanisms that turn matcha, Labubu or another new product into a marker of identity and belonging. She also examines why choosing not to buy can sometimes feel like falling behind.