Mitra Shahsavand
FUSE GUEST

Mitra Shahsavand

Graphic designer and brand strategist · 1 conversation on Fuse

Mitra Shahsavand is a graphic designer, brand strategist and founder of her own design studio. She studied graphic design at the University of Tehran, continued her studies in typography and visual communication in London and in media and communication at the University of Leicester, and has worked with Iranian and international brands for more than two decades.

In FUSE 6, Shahsavand explains why branding is more than a logo and how defining a problem shapes a brand's personality, language and story.