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FUSE 6

Branding Means Creating a Personality

With Mitra Shahsavand · Graphic designer and brand strategist

In FUSE 6, Shahsavand explains why branding is more than a logo and how defining a problem shapes a brand's personality, language and story.

BusinessArts and media
Watch on YouTubeListen to the audioRead in Persian
Language: This conversation is in Persian. This page provides an English introduction and navigation.
عنوان اصلی: برندینگ یعنی خلق شخصیت

About this conversation

In FUSE 6, Shahsavand explains why branding is more than a logo and how defining a problem shapes a brand's personality, language and story.

Fuse is an independent Persian-language video podcast. Arash Nalchegar uses long-form conversation to move beyond prepared answers and examine the ideas, experiences and tensions that shape each guest’s work.

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